‚Social‘ media such as LinkedIn (and search engines such as Google) are ‚driven‘ by technical algorithms. These control (filter) who gets to see what content.
As a consequence, if you want your message to be seen, you have to write primarily for the algorithm. The actual recipient is being pushed to the background.
(As an add-on) we want to bring “real people” (back) into the game of evaluating content and manually forwarding it to personal contacts who find that content valuable and should know about them.
People cannot keep up with technology when it comes to the huge amount of content processed. However, they are at least equal, if not superior, when it comes to the quality of content selection and evaluation.
And even if each personal network only represents a tiny section of a platform: The phenomenon of content ‚going viral‘ demonstrates the potential of personal recommendations in terms of quantitative reach.
(we are working on a manifesto – you can find the draft here)
and actively forward targeted content you find valuable for others.
You are the center of your very own personal social network, regardless of which technical platforms the people you know are using.
On the technical platforms, the operators‘ technical algorithms determine who gets to see which messages.
However, all platforms also offer you to forwarding messages directly to other users. This is where you can enter the game:
As part of the “human algorithm”, you use the technical options for direct forwarding
The most important resource you bring as part of the Human Algorithm is your power of judgment. Use it well. Quality is key.
The first rule of the game therefore focuses on the qualitative dimension of the Human Algorithm:
Your task as a “hub” is to evaluate two qualities: the content of the message, and its relevance for the recipient to whom you could forward it.
So before you forward content, make sure that:
The second resource that you bring as part of the Human Algorithm is your reach.
The impact of the Human Algorithm naturally grows with the number of hubs.
That’s why the second rule of the game focuses on the quantitative dimension of the Human Algorithm:
What could be improved? What should we add?
These rules, of course, only apply to third-party content you are forwarding, and not to your own content that you created yourself.
However, regarding your own content, you may hope that another “human hub”, applying the ‚rules of the game‘ as part of the human algorithm, reaches the conclusion that your post is valuable for someone in his or her social network and forwards it… 😎